Mariya Nurislamova first created her mark being a serial entrepreneur inside the elegance-tech Place. In 2014, she co‑Launched Scentbird, a fragrance‑membership service pitched as being the “Netflix for perfumes.” The System immediately scaled to more than seven-hundred,000 every month subscribers during the U.S. and Canada, featuring entry to 800+ designer scents.
Below her Management, Scentbird raised more than $twenty five million in venture funds, participated in Y Combinator, and became successful by 2019, building yearly revenue north of $one hundred million with growth of 45–50% calendar year-around-year. Her information—to "commence little and never hand over"—has resonated with many rising entrepreneurs.
But starting around 2018, Mariya introduced a parallel facet to her persona: spiritual teacher, intuitive, channel, artist, and author. Launching the YouTube channel “This Is Mariya”, she often delivers guided meditations, Power‑channeling sessions, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, plus more. The channel has grown to ~102,000 subscribers and one,200+ videos, along with her broader existence across TikTok, Instagram, Spotify, and podcasts achieving approximately three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identity—enterprise CEO by day and spiritual Expert by night—rarely intersected publicly until mid‑2024. That’s when Business enterprise of Vogue spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of the increased… resources of understanding of 3D World earth warfare”.
These sights ignited a wave of on the internet backlash:
YouTubers such as Keya’s Entire world and Zachary Michael publicly mentioned they would not work with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.
Social media marketing consumers ended up particularly appalled by claims that disorders like most cancers or AIDS might be cured in weekly, miscarriage was “a preference,” and Actual physical characteristics (e.g., crooked enamel, hair coloration) held scentbird ceo spiritual importance.
Yet, Mariya remains resolute. She maintains her spiritual articles is individual from her CEO duties, stating she employs only “Mariya” in spiritual channels to safeguard Scentbird’s brand name.
The Strength of Duality
Strengths of Mariya’s Method
Reliable Differentiation
Her fusion of corporate good results and spiritual apply sets her aside—making a deeply personal model with pathways into membership, retreats, private periods, and guided experiences .
Scale and Strategic Self-control
Scentbird’s steady advancement underscores her capacity to translate eyesight into operational reality, when her spiritual side drives a equally expansive content engine.
Neighborhood Depth
The regularity and intimacy of her content—guided meditations, Q&As, and Dwell lessons—foster powerful Local community bonds among the followers searching for spiritual transformation.
Emerging Challenges & Fractures
Manufacturer Reputation Threat
The spiritual information has created unease among influencers, clients, and investors who are not comfortable associating Using these metaphysical narratives .
Information Legal responsibility
Bold wellness claims and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical consumers, or regulatory teams concerned about misinformation.
Cross‑Id Confusion
Though Mariya insists on separating her two worlds, critics argue the identities now overlap—Primarily by way of her involvement in Scentbird‑linked written content and sponsorships.
Navigating the long run
Strategic Alternatives
Compartmentalize
Mariya could preserve a transparent boundary—retaining her spiritual id below a definite identify and platform when retaining Scentbird individual and brand-neutral.
Integrate
By weaving spiritual and wellness things into her companies—for instance scent + meditation kits—she could lean right into a wellness‑centric brand evolution.
Clarify Messaging
Tonal stability—grounding her spiritual information with guidance disclaimers or scaling back controversial metaphysical claims—could broaden her charm and lower friction.
Validation through Reaction
Inspite of backlash, Mariya carries on to develop her spiritual ecosystem—from charging $one,111 glastonbury retreats to $one hundred twenty five,000 private transformational occasions, on the internet channelling sessions at $three,000, and her 2021 reserve seventy two Keys to Manifestation. Her followers’ beneficial Amazon opinions advise her wisdom resonates deeply with numerous seekers .
Final Take
Mariya Nurislamova embodies a scarce modern-day archetype: a enterprise-pushed CEO that has a large-stakes spiritual change ego. Her journey displays broader cultural convergence—exactly where community figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's results attests to her enterprise savvy.
This Is Mariya demonstrates her capability to command awareness and build deep emotional resonance.
The reality clash amongst these worlds—sparked by metaphysical pronouncements—poses both danger and possibility.
Whether she amplifies the convergence or attracts business boundaries, Mariya stands in a pivotal crossroads. Her next steps may well redefine what this means to generally be a founder within the spiritual-tech era—layering ambition with authenticity in a manufacturer-new way.